COMPLETE GUIDE TO BIRD-DOGGING

Let's get our elected officials on the (video) record for single payer healthcare!

What is birddogging?
"The term "bird-dog" comes from hunting; the bird-dog's job is to flush the birds out of the bushes and into the open. Politicians are like the birds--they try to keep their positions hidden behind vague rhetoric. Using tightly crafted questions, the successful bird-dog forces candidates to reveal their position on an issue." - Move to Amend, Tips for Birddogging Candidates

What is the Single Payer Bird-dogging Video Contest? 
We're asking you to identify your candidates (of all political stripes), show up for their public appearances, and ask them to commit to sign onto single payer legislation (or take additional action if they're already on the bill). And we want their response on video.

With the ubiquity of smartphones, almost anyone can birddog on camera. Submit your team's entry and once we have enough, we'll hold a competition for best and worst candidate responses. Then share your video widely - on social media, with local journalists, progressive organizations, and anyone else who can reach your candidate's constituents!

Awesome, how can I get started? 
The purpose of this guide is to show you, step by step, everything you need to approach your candidates with a well-drafted question and create a shareable video that will get people in your community talking.

Step 1: Planning

  1. Identify your candidate(s) and their position on single payer.
    • Ballotpedia offers a useful tool to find your candidates (it will ask you to enter your email address; you can leave it blank and still get the info).
    • Once you know your candidate, you can check to see if they say anything about single payer on their campaign website. To find their site, google "(candidate's name) for Congress". You can usually find their healthcare positions under "Issues".
    • If your candidate is an incumbent, check out their H.R. 676 cosponsorship record if they're in the House or their S. 1804 cosponsorship record if they're in the Senate.
  2.  Recruit others to birddog with you. Even if you're at a townhall or some other public event where the candidate is expected to take questions, you have no guarantee of being called on. In order to maximize your chances of successful birddogging, bring as many people as you can. At minimum, this is a two-person job.
    • One person needs to be a designated videographer - someone with a good phone camera
    • Everyone else needs to be ready to ask the same question
  3. Draft your question with your team.
    • Draft one question that everyone will be prepared to ask. It should be about cosponsorship (rather than a general “do you support” question) if they're not already a cosponsor.
    • If they are already a cosponsor, you can ask them to take another concrete step beyond sponsorship. Consider participating in the Stand Up for Single Payer Campaign, which is asking all candidates to run on a platform of single payer by indicating their explicit support on their campaign website. If your candidate is already a sponsor and includes single payer on their campaign site, additional asks might be to write an op-ed in their local paper, make a video for their social media about the need for single payer, hold a town hall on the issue, etc.
  4. Research when the candidate will be making public appearances and choose a location to birddog. Ways to find their events:
    • check their website's calendar, their Facebook page or Twitter account
    • call their office
    • subscribe to their listserv
    • look them up on a 3rd party source like townhallproject.com

Step 2: Execution

  1. If you're at a townhall, read tips 2-5. If you're hoping to catch your target at an event or outside their office or in some other setting where they won't be taking questions, skip to step 6.
  2. Arrive early so you can choose where you sit, preferably close to the front
  3. You’ll need a strategy for the 3 different kinds of question-taking you might encounter:

Classic Style

Attendees raise their hands and the candidates calls on them at random. This is the easiest type to prepare for - just make sure you sit near the front.

"Line Up at the Mic" Style

People are invited to queue up for Q&A. If you see this set up when you enter the forum (usually the mics will be in the aisles, towards the front, or maybe staffers will be holding mics) try to sit close to the mics so you can be ready to jump in there.

Cowardly Write-In Style

The candidate picks and chooses from written questions (usually taken from attendees at the beginning of the session). You don’t have much power here; the best you can do is have multiple people there who can write the same question.

4. The designated cameraperson should sit in a place where they can capture both the birddoggers and the candidate in the same frame (so maybe on the other side of the aisle, if in a seated situation).

5. Once Q&A opens, raise your hands immediately.

Birddogging Without a Captive Legislator

What if your target isn't holding a townhall?

Usually legislators will have a list of events posted on their site or social media - find out where they'll be and show up. It's admittedly more difficult, but just as effective. Again, one person should do the camera, one person should ask the question. Shake their hand, very quickly introduce yourself, and immediately ask your question. If they won't stop to talk to you, you can walk alongside them.

For the Speaker: Elements of a Good Question

When you are called upon, spend at max 1 minute total speaking. 

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Introduce Yourself

Speak slowly and clearly

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Tell your PERSONAL story

Use 30 seconds for this part. Do not go off on the for-profit healthcare system, rattle off data points, etc - tell your legislator how healthcare policies affect YOU.

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Ask your 5-second question

“If elected, will you cosponsor (H.R. 676)?” Do NOT ask something vague like "do you support single payer?"

If they're running against a single payer supporter,  add that as well. After the question is asked, fellow birddoggers: applaud wildly!

Mind the Evasion!

If the candidate responds without answering your question, politely redirect them back.

For the Cameraperson: Recording Tips

  1. Come charged and make sure you have enough storage on your device to record video
  2. Decide beforehand how you will record.
    •  The easiest way is to record to your device and then upload to social media/send to the Campaign later.
    •  The more complicated way is to Facebook live. You should already be comfortable with live before you record. A run through the day before to clear any kinks (necessary updates, permissions, etc.) might be useful. Another thing to note about recording via FB live is that the platform will now only allow you to film VERTICALLY.
  3. Hold the phone horizontally BEFORE YOU PRESS RECORD. You can’t change the orientation mid-record.
  4. Don’t cover the mic with your finger and try to direct the mic to the action.
  5. Don’t do too much panning. Basically you should have the candidate and the person asking the question in the frame.
  6. Don’t cheer – it will be really loud on the audio!
  7. Tips to hold the phone steady include holding the phone closer to your body or holding your wrist steady with your other hand

Step 3: Submit your Entry to the Birddogging Video Competition!

  1. Publish Your Video. You have a few options:
    • The easy option: WeTransfer, a service that sends media up to 2GB for free. On your phone, click the Android link or the iphone link to download the app. Follow the instructions for uploading the video and send to info@healthcare-now.org.
    • The more complicated option(s): Post the video on YouTube, Vimeo, Facebook, or any other public platform. Make sure the video is set to "public" so anyone with the link can see it.
    • Twitter is not a good way to submit because you may need to trim the video to meet the platform’s length requirements. However, if you have a Twitter account you should still upload, after submitting through WeTransfer or Facebook.
  2. Submit your video to the Competition: Fill out the Video Submission Form so we can post it on our birddogging video competition page and people can vote on  your candidate's response!

Step 4: Amplify the Video

  • Forward the link to local press. Email and Twitter are good tools for reaching out to journalists
  • Forward the link to local single payer or progressive organizations that might be able to amplify it on their platforms
  • Post on social media - Twitter, Facebook, Instagram
  • Use the video as a hook for an op-ed for your local paper, attaching the video links with your submission